Start-ups — Nena Holding

Overview

From idea to product, built in-house.

We do not invest in other companies' start-ups: we create our own. Each product starts from a real need we see in the Iranian market, and is designed, developed and run by our own team.

Our platforms are made for Iran from the first line of code: Persian by default, right-to-left, with the Jalali calendar, prices in tomans or rials, Iranian online payments and hosting inside the country. They work in the browser, on any phone, with nothing to install.

2 platformsPadelTime and Spotifood

In-houseProduct, design and engineering

Made for IranPersian-first, local payments

Our products

Our start-ups in pictures.

**PadelTime**Book a padel court in a few taps

**Clubs on PadelTime**Live availability and prices

**Open games**Join a game and pay your share

**Spotifood**A photo menu at every table

**Order from the table**Straight to the kitchen, in real time

**Pay your share**Split bills and online payment

At a glance

Our start-ups.

Start-up	What it does	For
PadelTime	What it doesPadel court booking: find a club, see live availability and prices, book and pay online, join open games	ForPadel players and clubs
Spotifood	What it doesQR table ordering: a photo menu at every table, orders sent straight to the kitchen, split payment and invoices	ForRestaurants, cafés and their guests

Our platforms at a glance

Start-ups: PadelTime · Spotifood
Model: Designed, built and run in-house
Format: Mobile-first web apps, nothing to install
Languages: Persian first, English; Arabic on Spotifood
Payments: Zarinpal online, cash and card
Websites: padeltime.ir · spotifood.ir

Nena does not invest in outside start-ups: every platform is our own.

Our start-ups

Two platforms, built by Nena.

Designed, developed and operated by our own team, for players, clubs, restaurants and their guests across Iran.

PadelTimeSport · Court booking

PadelTime is a padel court booking platform. Players find clubs around them, see available slots and prices in real time, then book and pay online. Clubs manage their schedule, prices and players from their own dashboard.

Search clubs by city or around you, as a list or on a map
Live availability over 14 days, with an alert when a slot frees up
Open games to join by level, with each player paying their share
Club dashboard: planning, pricing, coaches, tournaments and statistics

Visit padeltime.ir

spotifoodHospitality · QR ordering

Spotifood turns every restaurant table into an ordering point. Guests scan the table's QR code, browse a photo menu, order and pay from their phone, while orders appear instantly in the kitchen.

A QR code per table and a photo menu in Persian, English and Arabic
Orders sent straight to the kitchen and floor screens, in real time
Several guests per table, each with their own cart and bill
Online payment through Zarinpal, or cash and card at the table

Visit spotifood.ir

Who we serve

Built around our customers.

Padel players

Find a club, book a court, join open games and pay online with PadelTime.

Padel clubs

Manage courts, schedules, prices, coaches and tournaments from one dashboard.

Restaurants & cafés

Take orders from every table and see them live in the kitchen with Spotifood.

Their guests

Scan, order and pay from their own phone, without waiting and without an app.

Capabilities

What we deliver.

Product design

Simple, mobile-first experiences designed around how people really book, order and pay.

Persian-first, multilingual

Persian by default with right-to-left layouts, plus English and, for Spotifood, Arabic.

Local online payments

Secure online payment through Zarinpal, in tomans or rials, alongside cash and card.

Hosted in Iran

Infrastructure inside the country for speed, reliability and local payment gateways.

No app to install

Web apps that open in the browser and can be added to the home screen like an app.

Built to grow

Tools for the businesses that use our platforms: planning, team roles, statistics and reports.

Focus on Iran

Iran: a young, connected and highly educated market.

With around 90 million people, a median age of roughly 32, high smartphone and internet penetration and one of the world's largest pools of science and engineering graduates, Iran has built a dynamic, largely home-grown technology ecosystem.

Universities such as Sharif University of Technology, the University of Tehran and Amirkabir University produce world-class engineers. Over the past decade, Iranian founders have built market leaders in e-commerce, ride-hailing, food delivery, fintech and app distribution — Digikala, Snapp and Cafe Bazaar each serve tens of millions of users.

Technology parks such as Pardis Technology Park near Tehran and Isfahan Science and Technology Town, together with a growing network of accelerators and corporate venture investors, support the next generation of companies.

Nena Start-ups builds for this market: digital products designed in Iran, for Iranian users and businesses, starting with sport and hospitality.

Innovation hubs

TehranHome to the majority of Iran's start-ups and investors
Pardis Technology ParkIran's leading technology park, east of Tehran
IsfahanIsfahan Science and Technology Town
Mashhad, Shiraz & TabrizFast-growing regional ecosystems and universities

~90 millionpeople, with a median age of around 32

Top tierengineering talent from leading universities

Digital-firstconsumers and businesses

Province boundaries: © OpenStreetMap contributors (ODbL), via geoBoundaries.

Map

Iran's innovation hubs.

Main ecosystem
Regional ecosystems
Nena Holding HQ
Technology hub

TehranNena headquarters, where our start-ups are built
Pardis Technology ParkIran's leading technology park
IsfahanIsfahan Science and Technology Town
Mashhad, Shiraz & TabrizFast-growing regional ecosystems

How we work

A rigorous process, end to end.

Spot a need

We start from a concrete problem in a market we know well.

Build in-house

Our team designs and develops the product, Persian-first and mobile-first.

Launch

We go live with the first clubs, restaurants and users, and listen closely.

Improve and grow

We add features from real feedback and extend the platform to new cities.

A dish from a restaurant menu on Spotifood — Nena Start-ups05 / 05

Our commitment

Products made for Iranian users.

Every Nena start-up is built for the way people in Iran book, order and pay — and for the businesses that serve them.

Persian by default with right-to-left layouts and the Jalali calendar
Iranian payments online through Zarinpal, in tomans or rials
Hosted in Iran for fast, reliable service
Nothing to install — it works in the browser, on any phone

FAQ

Questions buyers often ask.

Does Nena invest in start-ups?

No. Nena Start-ups builds and runs its own products. We do not finance outside companies.

Which start-ups has Nena built?

PadelTime, a padel court booking platform, and Spotifood, a QR table ordering platform for restaurants and cafés.

How can my club join PadelTime?

Visit padeltime.ir and open the club space, or contact us and we will help you get started.

How can my restaurant use Spotifood?

Create your restaurant's account on spotifood.ir, add your menu and print a QR code for each table, or contact us for help.

Contact us

Work with Nena Start-ups.

Tell us what you need and our team will come back to you with a tailored proposal.

Send your request contact@nenagroup.ir

To speed up your request, include

Your club, restaurant or company name
The platform you are interested in
Your city
How we can reach you

Building the platforms of tomorrow.