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Food Trading
Sourcing, importing and exporting food commodities and premium Persian produce across the Middle East, Europe, Asia and the CIS.
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Headquartered in Tehran · Global in reach
Building enduring value across generations.
Nena Holding is a diversified investment group bringing together leading businesses in food trading, steel and mining, Persian saffron, edible gold and technology ventures.
The Group
We invest in the industries that sustain economies — food, metals and precious commodities — and in the entrepreneurs shaping what comes next.
Rooted in Iran and connected to markets across the Middle East, Europe, Asia and Africa, Nena Holding combines the strength of a diversified portfolio with the agility of focused, specialist teams.
Each of our businesses is led by experienced operators and held to the same group-wide standards of quality, integrity and long-term thinking.
Our businesses
Five businesses. One standard.
A balanced portfolio spanning essential commodities, precious products and high-growth technology — built for resilience and long-term growth.
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Steel & Mining
From iron ore mining and concentrate to iron ingots, billets and finished steel — an integrated presence along the value chain.
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Saffron
Exporting the world's finest Persian saffron — hand-harvested in Khorasan, laboratory-graded and packed to the highest international standards.
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04
Edible Gold
Exclusive importer of Charrier edible gold from France, supplying Iran's finest pastry chefs, chocolatiers, hotels and luxury food brands.
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05
Ventures
Backing ambitious founders building the next generation of technology companies — with capital, industry access and operational expertise.
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Business divisions
Diversified across sectors
7
Partner countries
Active trading relationships
56
Professionals
Specialist teams across the group
100%
Traceable supply
From origin to delivery
Why Iran
A market of scale and depth.
Iran combines vast natural resources, a diversified industrial base and one of the largest consumer markets in the region — at the heart of the trade routes linking Europe, Asia and the Gulf.
Strategic location
Bordering the Caspian Sea, the Persian Gulf and the Sea of Oman, and a key link on the International North–South Transport Corridor between Russia, Central Asia and India.
Natural resources
Among the world's largest reserves of natural gas, major iron ore, copper and zinc deposits, and a top-ten global steel industry.
Agricultural wealth
A world leader in saffron, pistachios and dates, with a remarkable diversity of climates and crops.
Human capital
Around 90 million people, a young population and one of the largest pools of engineering graduates in the world.
Our approach
How we create lasting value.
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Long-term ownership
We build and hold businesses for decades, not quarters, reinvesting to strengthen each one.
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Operational excellence
Specialist teams, disciplined processes and uncompromising quality in every market we serve.
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Trusted partnerships
Relationships with growers, producers, buyers and brands built on reliability and integrity.
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Disciplined growth
Prudent capital allocation across mature industries and the start-ups that will transform them.
Global reach
From Tehran to the world.
Positioned at the crossroads of Europe, Asia and the Middle East, our trading businesses connect Iranian producers with international buyers — and international suppliers with Iranian industry.
- EuropeSaffron · Food · Gold
- GCCFood · Steel · Saffron
- AsiaIron ore · Steel · Food
- CISFood · Steel
- Levant & TürkiyeFood · Steel
- AfricaFood · Steel
Insights
Expertise you can put to work.
Practical guides from our teams for buyers, partners and industry professionals.
Iranian pistachios and dates: a guide to varieties and grades
Akbari or Fandoghi, Mazafati or Piarom? How Iran's two flagship export crops are classified, and what importers should specify.
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A buyer's guide to Persian saffron grades
Super Negin, Negin, Sargol, Pushal: what the Iranian grade names mean, how ISO 3632 measures quality, and how to buy with confidence.
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Direct reduction: how Iran makes steel with natural gas
Most of the world's steel starts in a blast furnace. Most of Iran's does not. A short guide to the direct-reduction route, DRI and HBI.
Read the guide“Our ambition is simple: to build businesses that our partners can rely on and that future generations will be proud of.”Chairman, Nena Holding